Publication Plan

Publication Plan

Title: FRESH

Positioning statement: The music within..

 Frequency of publication: Fortnightly

Price: £2

Distribution: Supermarkets, Newsagents, convenience stores, concerts, record shops and the magazine website.

Rationale: If you picked up the magazine you would know who the target audience is. It’s aimed for 11-16 year old girls and therefore will be based upon their interests.

Style: Informal style using short paragraphs and clear wording so that the target audience can understand properly.

Images will be the dominant feature of layouts

Regular Content

1.     New artist of the fortnight

2.     Top 20 songs on an artist’s IPOD

3.     New releases of singles and albums

4.     Free pop artist posters

5.     Competitions

6.     Pop quiz

7.     Horoscopes

8.     Upcoming tours

9.     Interview with a pop artist/band in a different town or city

10.                       Online poll

11.                        Music videos

12.                      ‘Look who I met’ -Fans pictures and letters of pop artists (Little monsters, Rihanna Navy, Beliebers)

Feature Content

1.     Gig review of Katy Perry’s 2011 ‘California Dreams tour’

2.     Comparison of Rihanna’s ‘Last girl on earth’ tour and ‘Loud’ tour

3.     Inside The Wanted’s house

4.     Exclusive Interview with pop sensation Lady Gaga about 2012 tour

5.     Justin Bieber’s latest album ‘Mistletoe’

6.     Children in Need concert

7.      Drake VS Tinie Tempah VS Labrinth

8.     Calvin Harris and David Guetta play it off

9.     In the studio with JLS

10.                         Radio City Live concert line up, Jason Derulo headlines

11.                         Katy Perry Vs Rihanna (DPS)

12.                         One moment with One Direction

13.                          Adele hits rock bottom

14.                         Emeli Sande and Professor Green storm the charts

15.                         Sing with Pixie Lott

16.                         Pop artist 2012 calendar

17.                          Nicki Minaj makes dreams come true

18.                          A day with Jessie J

19.                         Ed Sheeran talks to FRESH

20.                         Create your own track with The Saturdays

House Style

Cover lines: Calibri (body) BOLD

Headlines:  Broadway

Standfirst:  Tahoma 14pt. Byline included

Captions: Tahoma 8pt.

Features first paragraph: Drop capital Broadway, 6 lines deep, and first word in capitals.

News first paragraph: First letter in bold capital.

Body text: Arial 11pt.

Colour scheme: Pink, Black, White